Meta rolled out a model new attribute for advertisers using its Conversions API, offering insights into event information transmission.
Why we care. This instrument provides advertisers with a clearer picture of how their information is being captured and despatched to Meta, in all probability enhancing advert concentrating on and effectivity measurement.
The details:
- The “Event Safety” attribute reveals the general rely of browser and server events despatched to Meta.
- It’s accessible by means of the Events Supervisor in Meta Enterprise Supervisor.
Most interesting practices:
- Use every sources: Meta recommends sending events from every the browser Pixel and Conversions API.
- Look at counts: Server events should equal or exceed browser events.
Discover ways to entry:
- Open Events Supervisor in Meta Enterprise Supervisor
- Navigate to events “Overview”
- Choose a specific event
- Click on on “View particulars”
- Select “Event safety”
First seen. We obtained right here all through this change on Bram Van der Hallen's LinkedIn:
What to take a look at. How advertisers will use this new knowledge to optimize their campaigns and information assortment strategies.
New on Search Engine Land
Regarding the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and further.
In 2008, Anu’s occupation started with
delivering digital promoting and advertising and marketing campaigns (largely nevertheless not fully Paid Search) by setting up strategies, maximising ROI, automating repetitive processes and bringing effectivity from every part of promoting and advertising and marketing departments by means of inspiring administration every on firm, shopper and promoting and advertising and marketing tech side.
Exterior enhancing Search Engine Land article she is the founding father of PPC networking event – PPC Reside and host of weekly podcast PPCChat Roundup.
She generally is a international speaker with numerous the degrees she has supplied on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Promoting Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Experience (Bologna) and further.
