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PPC
5 PPC measurement initiatives to set yourself up for 2025 success
The promoting and advertising and marketing measurement picture as we head into 2025 is subtle. Third-party cookies are a lot…
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OpenAI
Has ChatGPT launched its Search product in stealth?
OpenAI didn’t launch its much-rumored ChatGPT Search product closing week. Or did it? Has OpenAI quietly launched an early mannequin…
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SEO
Exploit reveals how and why Google ranks content
An exploit discovered by Mark Williams-Cook dinner dinner has revealed larger than 2,000 properties Google makes use of to classify…
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Meta
Meta unveils Event Coverage stats for advertisers
Meta rolled out a model new attribute for advertisers using its Conversions API, offering insights into event information transmission. Why…
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PPC
Google Performance Max negative keyword exclusions now in beta
Google is rolling out a beta operate allowing advertisers in order so as to add damaging key phrase exclusions on…
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Meta
Meta adds custom offers to Instagram ad CTAs
Meta is rolling out a model new attribute allowing advertisers to showcase custom-made gives instantly on Instagram advert call-to-action (CTA)…
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